| TWC provides
numerous customized forecasts for online users, including home and
garden and event planning forecasts. They also provide WAP access
for mobile phone users, desktop widgets for quick reference by computer
users, and customized weather feeds for individual websites. They follow a two-tiered service model, with the free service bearing advertisements and their pay ("Gold") service lacking ads and having enhanced radar and mapping functions. Cell Phone customers can even have their local forecast sent to their mobile handsets from TWC for a fee via SMS by sending a text message with their zip code to 42278 which spells 4cast. Other services include Yahoo!, in which the weather pages are produced by TWC. Programming The Weather Channel was historically a network that simply gave weather forecasts and discussions. However, in 2000, that began to change with the debut of their first hourlong feature program, "Atmospheres." Since then, The Weather Channel has continued to add numerous weather-related documentaries to their lineup. Current programs Abrams & Bettes: Beyond The Forecast Future Programs |