The Weather Channel is a cable and satellite television network that broadcasts weather and weather-related news 24 hours a day. The Weather Channel is headquartered in Marietta, Georgia, near Atlanta.

It is a wholly owned subsidiary of Landmark Communications. In addition to its cable TV programming, TWC also provides forecasts for terrestrial and satellite radio stations, newspapers, and websites, and maintains an extensive online presence at weather.com.

The Weather Channel went on the air on May 2, 1982. The channel reports the weather and other meteorological information for the United States as well as other countries and regions of the world.

TWC originally gathered its national region forecasts from the National Oceanic and Atmospheric Administration (NOAA), and gathered its local forecasts from local National Weather Service offices, but since 2002 has done local forecasting in-house from Marietta, Georgia.

However, current weather and forecast model data is still provided by the National Weather Service, and the ultraviolet index and air quality reports are from the Environmental Protection Agency. The Weather Channel does not have any local meteorologists outside of the Atlanta area.

The Weather Channel was the brainchild of former WLS-TV Chicago chief meteorologist and Good Morning America forecaster John Coleman, who took his idea to Landmark's then-chief Frank Batten.

In the early years of the network, there were many meteorologists in their 20s and 30s, except for Charlie Welsh, Bill Schubert, and hurricane expert John Hope.

The Weather Channel produces a service, based on modified versions of WeatherStar technology, called Weatherscan on which a separate channel constantly displays local and regional conditions and forecasts along with The Weather Channel's logo and advertisements.

TWC's sister channel in Canada is The Weather Network in English and MétéoMédia in French, which uses similar technology that is currently in use in the USA. TWC also runs websites in Brazil (Canal do Tempo), the United Kingdom (Weather Channel), France and Germany . Apart from their stake in The Weather Network/MétéoMédia, TWC only runs their US channel, although it does air an international forecast.

 

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The Weather Channel logo

The Weather Channel's most recognized logo started out as a slightly-squished blue rectangular box that debuted on TWC’s first broadcast on May 2, 1982.

This logo would later be revised in 1996, with the corners and "Weather Channel" text font less rounded.

The URL text weather.com was permanently added underneath the logo in 1999. More recently, in August 2005, the logo was re-overhauled; the blue rectangle’s corners are straight, and "The Weather Channel" text is now in lower-case and left-justified, similar to the Weather Network in Canada.

 
 
 
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